Use Cases
Understand how your target audience responds
Key Insights Help You Deliver What They Want
BIOPAC develops and supports scientific tools used around the world for a wide array of studies. We can help you get meaningful feedback for Product Development: testing ergonomics, user feedback, preference, single or group cases; Media: movies, plays, broadcasts, meetings, classroom; Sensory testing: flavors and fragrances; User experience: websites, application UI, games; Branding: corporate color schemes, planes, delivery vehicles, stores, uniforms, etc.; Menu display testing in fast-food stores, locations, etc.; Layouts and color schemes of stores; Price point; Promotional messaging; and more…
Review solutions for Consumer Behavior or a variety of other use case selections below, then reach out to start a discussion about your needs.
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- Ensure product and messaging alignment
- Test the consumer’s emotional response and align with the product and brand promise
- Test the user experience with the packing
- Shelf visibility testing – in-store and virtual
- Test concepts with individuals and groups
- Synchronize media delivery with physiological data, eye tracking, and video
- Portable for in-home and remote tests
- Larger group studies in-lab, theater, concert, and stadium settings
- Identify consumer preferences before product release
- Test product concepts earlier in the design process to avoid costly revisions
- Gain a competitive advantage and release products you know your customers will buy
- Compare messaging and identify emotional responses and behavioral changes
- Ensure messaging is consistent with product and brand perception
- Test large scale branding projects in the virtual world – store fronts, corporate livery, restaurant’s, etc.
- Create highly-controlled virtual store layouts to test consumer responses
- Eye track and collect physiological data while consumers browse
- See how quickly people can locate target objects – identify frustration points and monitor workload and engagement levels
- Test computer-driven price models
- Identify consumer price point preferences
- Understand the performance of the offer
- Evaluate how value propositions influence buying decisions
- Ergonomics
- Test UI designs to gain insights into the user’s emotional response
- Calculate time to complete tasks
- Identify frustrations and potential sticking points during the experience
- Understand the user’s experience from behavior, physiological responses & direct feedback
- Scenario test and evaluate consumer responses
- Assess cognitive load and engagement
- Identify subtle consumer preferences
- Taste and fragrance test in the virtual world – set the mood for the subject
- Synchronized video and physiological data provide precise timing of response to stimulus
- Monitor shared experience in real or virtual environments
- Individualized and group metrics
- Synchronized biometric feedback
- Collect data as colleagues interact and complete their tasks
- Improve performance and understand group dynamics
- Adjust training per real-time metrics
- Ergonomics
- Cognitive State: workload, distraction
- Area of Interest (AOI)
- Synchronized video and biometric response
- Analyze ergonomics & productivity
- Simulate Disaster Management
- Test Safety Engineering
Let’s talk about solutions
for your use case!
Understand more about human behavior
and decision-making.
- Assess objective & subjective metrics
- Remote & Long-term data options
- Physiological response data
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