Connect | Tobii Pro Spectrum can be used with both on-screen and real-world stimuli. It comes fully assembled in the supplied travel case and doesn’t require manual configuration of cameras or lenses.

Capture | Collect data from participants at multiple sampling rates of up to 1200 Hz. Study fixations, saccades, micro-saccades, and tremors, and record pupil diameter and eye openness data.

Understand | Tobii Pro Spectrum integrates with AcqKnowledge or works with Tobii Pro Lab as a stand-alone, supporting researchers from experiment design to data analysis. Calculate eye tracking metrics, create visual representations of data, or export for further analysis in other software.

Benefits

• Powerful yet portable behavioral research solution
• Maintains tracking robustness in different lighting environments
• Keeps high performance through natural head movements
• Works across the population regardless of age, ethnicity, or corrective lenses

Scientific Research Applications

Tobii Pro Spectrum is perfect for scientific researchers who want to understand visual attention and behavior on a deeper level. Attention data illuminates problem-solving and decision-making processes bringing unique perspectives and insights into education, computer science, psychology research, and more. Over the past two decades, the application of eye tracking has broadened significantly due in part to Tobii’s continued R&D in the field of noninvasive eye tracking solutions. Since the data eye tracking generates can be used to deepen insights into human behavior and cognitive processes, the technology applies to a wide range of research domains.

Commercial Research Applications

Consumer insights are the name of the game in marketing research. Most companies know what their customers are doing, but eye tracking allows you to cut deeper into the why. Whether you’re testing the impact of your packaging or your advertisements, attention data can illuminate your customer in new ways. Everyone wants to know how their consumers truly think and feel. With eye tracking, you can see through their eyes. Whether you want to visualize the impact of your shopper journey, packaging design, advertising, or user experience, attention data is unbiased and empowers you to attract more customers.

• Shopper research | Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.
• Packaging research | Test and compare packaging design alternatives or assess how yours performs against your competitors’.
• Advertising research Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.
• UX research | Use attention data to access implicit insights that go unnoticed and create products and services that people love to use.
• Driver experience | Find out how eye tracking helps car manufacturers make better design decisions by seeing through the eyes of the driver.