Connect | Tobii Pro Spark is designed for quick and easy setup! Attach to any screen up to 27”, or place it on a tripod for studies of real-world stimuli. Simply connect to the computer via USB.

Capture | Start recording high-quality attention data. Robust tracking means minimal data loss and reliable results regardless of corrective lenses, age, or ethnicity.

Understand | Tobii Pro Spark integrates with AcqKnowledge or works with Tobii Pro Lab as a stand-alone, supporting researchers from experiment design to data analysis. Eye tracking metrics and visualizations help you understand participants’ visual attention and behavior on a deeper level.

Benefits

• Works across the population regardless of age, ethnicity, or corrective lenses
• Maintains tracking robustness in different lighting environments
• Keeps high performance through natural head movements
• Small and portable for easy transportation

Scientific Research Applications

Tobii Pro Spark is perfect for scientific researchers who want to understand visual attention and behavior on a deeper level. Attention data illuminates problem-solving and decision-making processes bringing unique perspectives and insights into education, computer science, psychology research, and more. Over the past two decades, the application of eye tracking has broadened significantly due in part to Tobii’s continued R&D in the field of noninvasive eye tracking solutions. Since the data eye tracking generates can be used to deepen insights into human behavior and cognitive processes, the technology applies to a wide range of research domains.

Commercial Research Applications

Consumer insights are the name of the game in marketing research. Most companies know what their customers are doing, but eye tracking allows you to cut deeper into the why. Whether you’re testing the impact of your packaging or your advertisements, attention data can illuminate your customer in new ways. Everyone wants to know how their consumers truly think and feel. With eye tracking, you can see through their eyes. Whether you want to visualize the impact of your shopper journey, packaging design, advertising, or user experience, attention data is unbiased and empowers you to attract more customers.

• Shopper research | Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.
• Packaging research | Test and compare packaging design alternatives or assess how yours performs against your competitors’.
• Advertising research Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.
• UX research | Use attention data to access implicit insights that go unnoticed and create products and services that people love to use.
• Driver experience | Find out how eye tracking helps car manufacturers make better design decisions by seeing through the eyes of the driver.