Tobii Pro Fusion Eye Tracking Bar Systems
How does Tobii Pro Fusion work?
Connect | Tobii Pro Fusion is compatible with a range of standalone monitors and laptop screens up to 24” in size and connects via USB. It can also be placed on a tripod for studies of real-world stimuli.
Capture | Multiple sampling rates of up to 250 Hz allow you to collect data for eye movements such as fixations, saccades, and smooth pursuit. Additionally, you can record pupil diameter and eye openness data.
Understand | Tobii Pro Fusion integrates with AcqKnowledge or works with Tobii Pro Lab as a stand-alone, supporting researchers from experiment design to data analysis. Calculate eye tracking metrics, create visual representations of data or export for further analysis in other software.
Benefits
- Powerful yet portable behavioral research solution
- Maintains tracking robustness in different lighting environments
- Keeps high performance through natural head movements
- Works across the population regardless of age, ethnicity, or corrective lenses
Scientific Research Applications
Tobii Pro Fusion is perfect for scientific researchers who want to understand visual attention and behavior on a deeper level. Attention data illuminates problem-solving and decision-making processes bringing unique perspectives and insights into education, computer science, psychology research, and more. Over the past two decades, the application of eye tracking has broadened significantly due in part to Tobii’s continued R&D in the field of noninvasive eye tracking solutions. Since the data eye tracking generates can be used to deepen insights into human behavior and cognitive processes, the technology applies to a wide range of research domains.
- Psychology and neuroscience | Making the connection between eye movements, cognitive processes, and reactions to expand scientific knowledge of human behavior.
- Developmental psychology | Study attention and gaze patterns, illuminating visual perception, social cognition, and language acquisition in the early stages of child development.
- Clinical research |Tobii Pro Fusion allows researchers to explore biomarkers and new tools for the assessment, rehabilitation, and treatment of psychiatric and neurological conditions.
- Human factors and engineering | Eye tracking helps identify how humans are engaging with each system, machine and process. Understanding the human element is key when developing systems.
- Sports Performance Research | Tobii eye tracking solutions capture gaze behavior data that can be used for developing improved training programs, assessment methods, and injury prevention strategies.
- Reading & Language | Eye tracking has become an established tool to objectively measure human language processing and eye movements in reading.
- Learning & Education | Eye tracking data help researchers develop diagnostic tools and instruction material for innovative learning.
- Academic Marketing & Consumer Research | Eye tracking is used to understand how consumers view, process, and respond to messaging, retail environments, and various media channels and devices.
- Nonhuman Primate Research | Neuroscientists and psychologists use eye tracking in nonhuman primate research to explore evolutionary conserved behaviors and cognitive processes.
Commercial Research Applications
Consumer insights are the name of the game in marketing research. Most companies know what their customers are doing, but eye tracking allows you to cut deeper into the why. Whether you’re testing the impact of your packaging or your advertisements, attention data can illuminate your customer in new ways. Everyone wants to know how their consumers truly think and feel. With eye tracking, you can see through their eyes. Whether you want to visualize the impact of your shopper journey, packaging design, advertising, or user experience, attention data is unbiased and empowers you to attract more customers.
- Shopper research | Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.
- Packaging research | Test and compare packaging design alternatives or assess how yours performs against your competitors’.
- Advertising research Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.
- UX research | Use attention data to access implicit insights that go unnoticed and create products and services that people love to use.
- Driver experience | Find out how eye tracking helps car manufacturers make better design decisions by seeing through the eyes of the driver.
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